curriculum

Integrating DECA into Marketing Education

The DECA program of activities and competitions compliments, supplements, and strengthens the instructional program of Marketing Education. Combined with classroom instruction and significant projects, DECA activities give greater scope, application and leadership development. DECA provides an avenue for the enrichment of the marketing program through competitive events and activities planned by students under the guidance and direction of the teacher/coordinator.

Because of the co-curricular nature of DECA the teacher/coordinator is in a position where students will not only be prepared for competitive events, but will also have the competency based knowledge, skills and attitudes required for entry and advancement in marketing/management occupations and/or college.

Marketing Education Teachers Use DECA…
  • To complement classroom and/or employment instructions
  • To encourage student responsibility
  • To develop student leadership
  • To instill proper social responsibility and an appreciation for the free enterprise system
For more information check out the following links:
National Content Standards for Entrepreneurship Education

This Toolkit for the National Content Standards for Entrepreneurship Education is designed to give the teacher/advisor the Standards and Performance Indicators framework necessary for developing curriculum for entrepreneurship programs as a lifelong learning process.

Visit Toolkit for the National Content Standards for Entrepreneurship Education for more information.