WASHINGTON DECA TERMS AND DEFINITIONS
The following are frequently used Washington DECA terms, definitions, and acronyms. The acronyms are listed first, in alphabetical order. The terms and definitions are then listed alphabetically within three categories:
- DECA Organization
- DECA Conferences
- DECA Competition
ACTE – Association of Career and Technical Education
BLC – Business Leadership Council
CAB – Congressional Advisory Board
CTE – Career and Technical Education
CTSO – Career and Technical Student Organization
FLC – Fall Leadership Conference
IA – Instructional Area
ICDC – International Career Development Conference
ME – Marketing Education
NAB – National Advisory Board
PI – Performance Indicator
SBE – School Based Enterprise
SCDC – State Career Development Conference
WA-ACTE – Washington Association of Career and Technical Education
WAME – Washington Association of Marketing Educators
WRLC – Western Region Leadership Conference
Association of Career and Technology Education (ACTE) – ACTE is the largest national education association dedicated to the advancement of education that prepares youth and adults for careers. For more information about ACTE, visit www.acteonline.org/.
Area – The Washington State chartered association of DECA is divided into 11 geographic areas throughout Washington. Each area elects or appoints an area leader, and each area conducts their own area conference where students from that area compete to qualify for State Career Development Conference (SCDC) competition.
Area Leader – An area leader is a DECA chapter advisor elected or appointed by the chapter advisors in his/her area to lead and represent them and to serve as a liaison between Washington DECA, the area’s chapter advisors, and the area administrations.
Area Leaders Council– The Washington Area Leaders Council is a committee that serves in an advisory capacity to Washington DECA’s executive director. The Area Leaders Council is comprised of the following members.
- Eleven area leaders
- Washington Association of Marketing Educators (WAME) president
- Washington DECA executive director
- Washington DECA staff
Area President – The area president is a student DECA member elected by the voting delegates of the chartered association to represent Washington DECA. The area president serves as a leader and liaison to his/her area under the direction of the area leader and the Washington DECA state officer coordinator.
Business Leadership Council (BLC) – Washington DECA’s Business Leadership Council is a group of local business leaders committed to providing additional support and assistance to Washington DECA.
Career and Technical Education (CTE) – Career and Technical Education is a program for middle and high school students who wish to explore career opportunities and acquire knowledge, skills, and competencies in an occupational field. Specialty areas within Career and Technology Education include Agriculture Education, Business Education, Family/Consumer Sciences Education, Marketing Education, and Technology Education.
Career and Technical Student Organization (CTSO) – Career and Technical Student Organization (CTSO) refers to an organization for students enrolled in a Career and Technical Education program. DECA is a CTSO within the Marketing Education program.
Career Pathway – A career pathway encompasses occupations within a career cluster that are grouped according to shared commonalities such as skill sets or common roles.
Chartered Association – Each DECA chapter belongs to a chartered association, which implements programs and manages the DECA chapters in a geographical area—usually a state, province, or territory. Washington DECA is our chartered association (often referred to as our state association).
Chartered Association Advisor – A chartered association advisor is the chief operating officer for the high school DECA organization in a specific state, province, or territory. The chartered association advisor is selected by the chartered association to plan and conduct DECA activities within a specific geographic region (state, province, or territory). Shanna LaMar, Executive Director of Washington DECA, is the chartered association advisor for Washington State.
Congressional Advisory Board (CAB) – The congressional advisory board consists of members of Congress who are supportive of DECA.
DECA – Formerly known as Distributive Education Clubs of America, DECA is an international student organization (local, state, and national) for high school students enrolled in Marketing Education courses. It is a co-curricular, student-centered organization led by a marketing teacher/advisor, providing hands-on experiences in the fields of marketing, business, and entrepreneurship. DECA provides conferences featuring college and career preparation as well as competitive events in which students can earn recognition, qualify for advancement to state and international competitions, and vie for scholarships while demonstrating career area knowledge.
DECA Advisor – A DECA (or chapter) advisor—usually an instructor in marketing, finance, hospitality, management, and/or entrepreneurship—is the adult who implements and leads a DECA chapter in a school.
DECA Chapter – A DECA chapter is a school organization authorized by a chartered association of DECA (such as Washington DECA) that consists of individual student DECA members and at least one chapter advisor. It is a co-curricular organization associated with Marketing Education programs.
DECA Diamond – The official emblem of DECA is the diamond-shaped form. The DECA diamond has been represented in five distinct forms in DECA’s history, with the newest version of the DECA logo unveiled at the 2010 International Career Development Conference (ICDC).
The four points inside the diamond represent the first set of DECA’s guiding principles, while the four outer points represent the second set of DECA’s guiding principles and the polished leaders DECA prepares.
Inside Points | DECA’S Comprehensive Learning Program
- Integrates into Classroom Instruction
- Applies Learning
- Connects to Business
- Promotes Competition
Outside Points | DECA Prepares the Next Generation to Be…
- Academically Prepared
- Community Oriented
- Professionally Responsible
- Experienced Leaders
DECA Divisions – DECA membership is organized into four divisions:
- High School Division – Composed of individual high school chapters
- Collegiate Division – Composed of individual college chapters
- Alumni Division – Composed of former DECA members who wish to continue their participation in DECA and give back to the organization after high school or college
- Professional Division – Composed of individuals who have become business or marketing professionals and are interested in helping to develop the next generation of business and marketing leaders
DECA Images – DECA Images is the official source for DECA related products, apparel, and curriculum materials. DECA Inc. operates DECA Images from DECA headquarters in Reston, VA.
DECA Inc. – DECA Inc. is the legal identity of the adult group responsible for the international youth program of DECA. DECA, Inc. is a 501(c)(3) not-for-profit student organization with members in all 50 United States, the District of Columbia, Canada, China, Germany, Guam, Hong Kong, Korea, Mexico, and Puerto Rico. The United States Congress, the United States Department of Education, and state and international Departments of Education authorize DECA’s programs. For more information about DECA Inc., visit www.deca.org.
DECA Member – A student DECA member is one who has joined the organization through their high school DECA chapter. DECA membership also is open to DECA advisors, alumni, and professionals. Students who are in college may join Collegiate DECA. DECA members pay chapter, state, and national membership dues.
Management Team – Washington DECA’s Management Team consists of three to four DECA advisors who serve in an advisory and assistant capacity to Washington DECA’s executive director in enforcing the student conduct code at Washington DECA conferences and the International Career Development Conference (ICDC).
Marketing Education – Marketing Education is a program within the Career and Technical Education department that prepares students for employment and/or continuing education opportunities in marketing through classroom instruction, experiential education, student internships, and through leadership and personal development.
National Advisory Board (NAB) – The National Advisor Board includes representatives from more than 60 corporations, foundations, and associations. NAB members provide financial resources, advocacy, and a network of professionals to support DECA activities in an advisory capacity at all levels.
National Curriculum Standards – National curriculum standards are the specific academic and technical content within a career cluster developed through a project led by the National Association of State Directors of Career and Technical Education (NASDCTEc).
National Officer – The student members of the high school and college divisions elect peers to provide student leadership for each academic year. DECA’s national officers represent their respective divisions at various corporate events, conferences, and meetings, while completing a program of work. The national officers for the high school division of DECA include:
- National President
- Central Region Vice President
- North Atlantic Region Vice President
- Southern Region Vice President
- Western Region Vice President
School Based Enterprise (SBE) – A School Based Enterprise is a simulated or actual business/industry conducted by a school. It replicates a specific business or industry and is a learning experience that provides direct links between students, their curriculum, and the world of work.
State Officer – A state officer is an elected student leader representing the chartered association for one year. Washington DECA has 11 area presidents (representing the 11 geographical areas in the state) and a state president.
State President – The state president is a student DECA member elected by the voting delegates of the chartered association to represent Washington DECA. The state president serves as a leader to the state officer team and the members of the chartered association under the direction of the Washington DECA state officer coordinator.
Washington Association for Career and Technical Education (WA-ACTE) – WA-ACTE is a state affiliate of the Association of Career and Technical Education (ACTE). Washington ACTE’s mission is to support its members in providing high quality Career and Technical Education (CTE) opportunities for all students in Washington State. For more information about WA-ACTE, visit www.wa-acte.org/.
Washington Association of Marketing Educators (WAME) – The Washington Association of Marketing Educators is an organization of educators who network to improve business and marketing education in the state of Washington. To learn more about WAME, please visit http://wame.biz/.
Washington DECA – Washington DECA, a 501(c)(3) non-profit organization, is the chartered association of DECA for Washington State. Washington DECA is the fourth largest DECA association in the nation with more than 11,200 members in 153 chapters across the state. For more information about Washington DECA, visit www.wadeca.org.
Washington DECA Board of Directors – Washington DECA’s Board of Directors is a 15-member group comprised of business representatives, community members, and DECA chapter advisors who act in an advisory capacity to Washington DECA.
Washington DECA Executive Committee – The Washington DECA Executive Committee (11 members of the Board of Directors), sets policy for the organization and operation of Washington DECA.
Western Region DECA – Chartered associations are grouped together as regions (Western, Central, North Atlantic, and Southern). Washington DECA is one of 13 states plus Guam that comprise Western Region DECA. For more information about Western Region DECA, visit www.wrdeca.org/.
Advancement Award – An advancement award is a donation of funds from a business or individual, sponsoring a particular competitive event. The funds are awarded to the DECA chapter of the top SCDC competitor(s) in that event and are used to offset the expense of traveling to the International Career Development Conference (ICDC). Advancement awards make it possible for many of our student DECA members to advance to the next level of competition at ICDC.
Area Competition – Each of the 11 geographic areas in Washington conduct their own area competition where students from that area compete to qualify for the State Career Development Conference (SCDC) competition.
Delegate – The term “delegate” refers to any DECA member, including chapter advisors, attending DECA conferences.
Fall Leadership Conference (FLC) – Washington DECA’s Fall Leadership Conference is a three-day leadership event that provides an opportunity for all Washington DECA student members to expand their knowledge, network with business professionals, practice and improve competition skills, interact with other student DECA members in Washington, and gain a deeper understanding of DECA. For more information about FLC, visit www.wadeca.org/conferences.
International Career Development Conference (ICDC) – The International Career Development Conference brings together approximately 16,000 high school students (state competition qualifiers), advisors, business professionals, and alumni from all 50 United States, the District of Columbia, Canada, China, Germany, Guam, Hong Kong, Korea, Mexico, and Puerto Rico for several days of excitement. Most participants at ICDC compete in one of DECA’s competitive events. The top competitors in each event are recognized for their outstanding achievements. In addition to the competitive events, many students and advisors participate in a variety of leadership and career advancing academies. For more information about ICDC, visitwww.deca.org/events/icdc/.
National Delegate – A national delegate is a student representative elected by his/her chartered association to conduct the official business of the student organization at the International Career Development Conference (ICDC). National officers are elected by and from these delegates.
State Career Development Conference (SCDC) – The State Career Development Conference is a three-day event where more than 3,500 area qualifiers from across Washington State compete in one of forty-seven competitive events, vying to qualify for the International Career Development Conference (ICDC) competition. Washington DECA welcomes more than 600 volunteer judges—business professionals and community members—to evaluate our student competitors on their written projects and/or presentations that demonstrate solutions to real-world business situations within a variety of industries. For more information about SCDC, visit www.wadeca.org/conferences.
Voting Delegate – A voting delegate is a chapter member participating in the State Career Development Conference (SCDC) who may vote in the state officer elections. The number of voting delegates allocated to each chapter is determined by the chapter’s membership enrollment.
Western Region Leadership Conference (WRLC) – The Western Region Leadership Conference is a leadership event held in the fall for members from Western Region DECA, providing an opportunity for student DECA members, chartered association (state) officers, and DECA advisors to develop leadership skills through presentations, workshops, business tours, and exhibits. For more information about WRLC, please visit www.wrdeca.org/.
Area Allocation – An area allocation is the number of competitors/teams an area may send to the State Career Development Conference (SCDC) in each of the competitive event categories. A mathematical formula is used, based on the area’s total percentage of memberships submitted and paid by a set deadline, with a guarantee of three per area.
Area Qualifier – An area qualifier is a student who has competed at his/her area competition and has qualified to compete at the State Career Development Conference (SCDC).
Business Administration Core – The Business Administration Core is the foundation for all of DECA’s competitive events. Performance indicators in the Business Administration Core are common to all career areas and competitive events.
Career Cluster – There are 16 career clusters, each representing a distinct grouping of careers and industries based on the knowledge and skills they require. DECA supports 4 career cluster groupings:
- Business Management and Administration
- Hospitality and Tourism
Career Cluster Exam – A career cluster exam is a 100-question exam associated with a competitive event (based on the career cluster grouping the event falls within). Student scores on the exams are factored in to their overall competition scores.
Career Pathways – Each career cluster contains several career pathways, or specialized career areas. For example, the Finance Career Cluster includes career pathways such as Accounting, Banking Services, Corporate Finance, Insurance, and Securities and Investments.
Competitive Event – A competitive event is a contest or competition between individuals or teams, with an industry professional serving as a judge. DECA offers a comprehensive, industry validated competitive events program to its student membership. Competitive events are aligned with the national curriculum standards in the career clusters. To learn more about the DECA Competitive Events Program, please visit www.deca.org/competitions/.
DECA Transcript – A DECA transcript is a document that shows evidence of learning, based upon performance in the competitive events program at the International Career Development Conference. These can be purchased from DECA Inc. several weeks after ICDC.
Instructional Area (IA) – Instructional areas are broad areas of content knowledge (i.e., promotion, pricing, emotional intelligence, business law) that are comprised of many performance indicators.
Performance Indicator (PI) – Performance indicators are specific knowledge and skills students are expected to address and perform during their competitive event. Performance indicators are national curriculum standards that are taught in the classroom.
State Qualifier – A state qualifier is a student who has competed at the State Career Development Conference (SCDC) and has qualified to compete at the International Career Development Conference (ICDC).