WASHINGTON DECA's COMMITMENT TO COMMUNITY SERVICE
Serving the community allows DECA members to practice their leadership skills while developing community consciousness. Giving back is part of DECA's legacy.
Target Zero Marketing Project 2017
The Washington State Traffic Safety Commission’s Target Zero campaign has a goal of zero deaths and serious injuries from car accidents by 2030. The Target Zero Marketing Project wants to take it one step further by providing chapter members with an opportunity to create and develop a creative marketing plan in support of Target Zero that will address the specific issue of distracted driving amongst high school students in Washington state. The final written project should include various strategies and tactics that will be effective in relaying Target Zero’s message throughout every member of Washington DECA and the state of Washington. In this project you will be asked to become a marketing specialist who is responsible for developing a plan that will resonate with high school students for the entire duration of the campaign and therefore, will make a difference!
The Target Zero Marketing Project provides an opportunity for Washington DECA chapter members to:
- Have your Marketing Project set into action (beginning September 2017)
- Earn scholarship funds for your chapter that can be used for conference scholarships, for your student store or anything else DECA related
- Work with potential corporate partners such as AAA of Washington, AT&T, PEMCO, State Farm, Washington State Traffic Safety Commission, and others
- Utilize project management skills to plan and conduct a marketing project
- Evaluate the project’s effectiveness in improving marketing activities
- Develop a written report and presentation on the procedures of planning, implementing, coordinating and evaluating the project.
The Washington Traffic Safety Commission and State Farm Insurance are teaming up to provide Washington DECA members the opportunity to receive a $500 mini-grant to help with their Target Zero Marketing Project. Additional $500 mini-grants are also available to Washington DECA Chapters who want to promote awareness of distracted driving. Click HERE for details. Contact Brent Mason, Washington DECA Director of Philanthropy firstname.lastname@example.org