Curriculum

Integrating DECA in to Marketing Education

The DECA program of activities complements, supplements, and strengthens the instructional program of vocational education. Combined with classroom instruction and significant projects, DECA activities give greater scope and depth to the total instructional program. Success in the vocation is dependent upon attitudes that lend themselves to leadership development within an educationally oriented, student-centered program. DECA provides an avenue for the enrichment of the instructional program through competitive events and activities planned by students under the guidance and direction of the teacher/coordinator.

Because of the co-curricular nature of DECA with respect to the competency based competitive event format, the teacher/coordinator is in a position where students will not only be prepared for competitive events, but will also have the competency based knowledge, skills and attitudes required for entry and advancement in marketing/management occupations.

Marketing Education Teachers Use DECA...

  • To complement classroom and/or employment instructions
  • To encourage student responsibility
  • To develop student leadership
  • To develop and strengthen a close student-teacher rapport
  • To instill proper social responsiveness and an appreciation for the free enterprise system

For more information check out the following links:

National Content Standards for Entrepreneurship Education

This Toolkit for the National Content Standards for Entrepreneurship Education is designed to give you the Standards and Performance Indicators framework necessary for developing curriculum for entrepreneurship programs as a lifelong learning process.